Skip to content

Cart

Your cart is empty

Article: Unveiling the Magic: Creating a Concept from Scratch

Unveiling the Magic: Creating a Concept from Scratch

Unveiling the Magic: Creating a Concept from Scratch

Imagine a canvas - pristine and unblemished, an enticing expanse of white. You are the artist, your thoughts the brush. What you're about to do is called creating a concept.

Concept creation, in its simplest form, is the act of developing a new, unique idea or approach. It's the foundation of many fields, including design, business, science, and art. Think of it as a seed of imagination, which, when nurtured, becomes a full-grown tree of ideas.

Filling the Gaps: For beginners, the challenge is often knowing where to start and how to refine their ideas. TED Talks, especially those focusing on creativity and innovation, can be a valuable resource. Books like "A Whack on the Side of the Head" by Roger von Oech can also prove insightful.

Beginner's Curriculum: The Journey to Creating a Concept

  1. Books: Start with "The Art of Innovation" by Tom Kelley and Jonathan Littman. Also, consider "Conceptual Blockbusting" by James L. Adams for insights on overcoming mental blocks.
  2. Online Courses: Visit Coursera and enroll in the course "Design: Creation of Artifacts in Society" from the University of Pennsylvania. It will help you grasp the process of generating and refining concepts.
  3. Articles: Harvard Business Review and Medium often host thought-provoking articles on creativity and concept development.

Building your Concept: Step by Step

Creating a concept is like embarking on an adventure - it's thrilling, sometimes challenging, but ultimately, extremely rewarding. Here is a simple step-by-step guide:

  1. Identify your Problem: Think of what problem your concept aims to solve. Every great concept starts with a problem in need of a solution.

  2. Research: Conduct extensive research to ensure that your concept is both unique and viable. Utilize resources like Google Scholar and academic databases for thorough investigations.

  3. Brainstorm: Remember, no idea is too wild. Use mind-mapping tools or simply jot down all your ideas on paper.

  4. Refine: Pare down your ideas to the most promising ones. Use SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to help you make the right choice.

  5. Prototype: Sketch, model, or simulate your concept to bring it to life.

  6. Feedback: Present your concept to others. Take their feedback into account and iterate your concept accordingly.

  7. Finalize: Once your concept is polished and ready, document it meticulously. You've created a concept!

Read more

The Craft of Identity: Creating a Brand that Resonates

The Craft of Identity: Creating a Brand that Resonates

Learn the craft of creating a brand and build an identity that resonates with your target audience.

Read more