PVP (polyvinylpyrrolidone)

Category: Film-forming Agent

Brief description: A synthetic polymer used to create a film on the skin or hair for various cosmetic benefits.

Benefits: Provides hold in hair styling products, creates a smooth and continuous surface in skin products.

Skin type suitability/concerns: Generally suitable for all skin types unless an allergy is present.

Target audience: Consumers looking for long-lasting makeup or hair styling products.

Chemical composition: Synthetic polymer composed of vinylpyrrolidone monomers.

Physical aspect: White powder or liquid, depending on formulation.

Compatibility: Compatible with a wide range of cosmetic ingredients.

Concentration: Varies widely based on the product; generally, a small amount is effective.

Side effects/adverse reactions: Rarely, it can cause skin irritation or allergic reactions.

Regulatory status: Generally recognized as safe by FDA.

Sustainability/ethical considerations: Synthetically produced; biodegradability and environmental impact may depend on manufacturing and disposal practices.