PVP (Polyvinylpyrrolidone)

Category: Hair styling agent, film-former.

Brief description: PVP is a synthetic polymer that's used in many hair styling products for its ability to hold hair in place without being sticky or flaky.

Benefits: Provides strong hold, forms a clear film on hair, and improves hair's texture.

Skin type suitability/concerns: Suitable for all hair types. Not typically associated with skin concerns.

Target audience: People who use hair styling products to create and hold hairstyles.

Chemical composition: Synthetic polymer derived from monomer N-vinylpyrrolidone.

Physical aspect: White powder in its raw form.

Compatibility: Compatible with most other ingredients used in hair styling products.

Concentration: Used at various concentrations depending on the level of hold desired in the hair styling product.

Side effects/adverse reactions: Generally considered safe and non-irritating, but as with any ingredient, sensitivity or allergic reactions may occur in some individuals.

Regulatory status: Approved for use in cosmetics by regulatory bodies such as the FDA and the EU's Scientific Committee on Consumer Safety (SCCS).

Sustainability/ethical considerations: Synthetic ingredient; production process may have environmental impact.