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Becoming the Face of a Brand: The Role of a Brand Ambassador
Ever wondered why celebrities like Michael Jordan, Jennifer Aniston, and David Beckham endorse certain brands? They are brand ambassadors - people who embody the brand's identity in appearance, demeanor, values, and ethics, hired to represent the brand in a positive light.
For beginners, becoming a brand ambassador might seem challenging. A great place to start is "Influence: Science and Practice" by Robert B. Cialdini.
Beginner's Curriculum: Embarking on Being a Brand Ambassador
- Books: Start with "Influence: Science and Practice" by Robert B. Cialdini and "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath.
- Online Courses: "Viral Marketing and How to Craft Contagious Content" on Coursera provides insights on being a successful brand ambassador.
- Articles: Websites like Forbes and Adweek provide tips on being an effective brand ambassador.
Being the Brand: The Essentials of a Brand Ambassador
- Understand the Brand: As an ambassador, you must know the brand inside out.
- Exhibit Brand Values: Live the brand values in your daily life.
- Promote the Brand: Use your influence to positively promote the brand.
- Engage with the Audience: Foster a positive relationship with the target audience.
- Keep Learning and Improving: Keep improving your knowledge about the brand and your role as an ambassador.