Targeted Care for All: Understanding Niche Identities in Skincare

In an increasingly diverse market, brands are honing in on niche identities, targeting specific consumer groups. This can range from age, gender, and skin type to lifestyle choices, ethical values, and cultural backgrounds.

Beginner's Curriculum: Exploring Niche Identities in Skincare

1. Online Courses: "Consumer Behavior and Insights" on Coursera offers insights into consumer segmentation.
2. Articles: Websites like Vogue Business and Business of Fashion delve into niche identities in skincare.
3. Webinars: "The Rise of Niche Beauty Brands" by CosmeticsDesign covers the growing trend of niche skincare brands.

Targeted Care for All: The Impact of Niche Identities in Skincare

1. Identify Your Niche: Determine the specific consumer group your brand aims to serve.
2. Understand Their Needs: Get to know your targeted group's unique skincare needs and preferences.
3. Create Suitable Products: Develop products specifically designed for your niche audience.

Consumer groups can include teenagers, adults, seniors, men, women, individuals with sensitive skin, dry skin, oily skin, combination skin, individuals looking for vegan skincare, ethical consumers, consumers from various cultural backgrounds, and many more.