The Personal Touch: The Rise of Direct-to-consumer Brands in Skincare

Direct-to-consumer (DTC) skincare brands, selling products directly to customers through online platforms, often foster a personal connection with customers. This intimate relationship can be a competitive advantage, enhancing customer loyalty and trust.

Beginner's Curriculum: Navigating Direct-to-consumer Brands in Skincare

1. Online Courses: "Digital Marketing Strategies for DTC Brands" on LinkedIn Learning is a good starting point.
2. Articles: Websites like Forbes and Business of Fashion have articles exploring the rise of DTC brands.
3. Podcasts: "Breaking Beauty Podcast" frequently discusses DTC skincare brands.

The Personal Touch: The Power of Direct-to-consumer Brands in Skincare

1. Leverage Online Platforms: Use online platforms to reach and engage with your customers directly.
2. Build Personal Connections: Foster personal relationships with customers to enhance brand loyalty.
3. Deliver High Quality: Maintain high product quality and provide excellent customer service.